Hmm, the whole world seems to be going Ubuntu based!
There are millions of site's out there, designed for the users, digg is packed with their storys!
You have ubuntu cds everywhere. They are nearly as universal as the AOL beverage holder!
As you are probably aware there are things happening in the development of the next Ubuntu version, recently. In particular I am concerned about the future of the distro regarding proprietary drivers. Libervisco brought this up several times recently.