tux500

Ken Starks and Bob Moore are trying to raise money to put the GNU/Linux advertisement on one of the cars that will be participating in the biggest racing event on the planet, Indianapolis 500. The project is known as "Tux500" and is described as a "Community Powered Linux Marketing Program". The motivation behind the project is to put the GNU/Linux brand before the eyes of millions of people both at the event and around the world who will be watching the transmission, so that they may start asking about that penguin, asking what is this "Linux" thing and consequently letting us tell them that they have a choice, that they don't have to depend on Microsoft anymore for their computing activities.