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A big page ad in a popular magazine?

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libervisco's picture
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Joined: 2006-05-04

Firefox did it. Can we?

GetGNULinux.org follows the GetFirefox campaign in some ways so this seems to be a valid proposition. The question is only would it be possible for the new GGL foundation to handle such a project and would we be able to gather enough people to donate enough to get a big page ad on some popular magazine (like Firefox did for Times). It doesn't necessarily have to be an american magazine. It could be french or german. As long as it is very popular and as long as the news of us trying to collect donations for such an ad would bring us enough attention (like, beyond even digg itself).

free-zombie's picture
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Joined: 2006-03-08
That sounds like an

That sounds like an interesting idea - However, I would not recommend a German magazine until we have a German translation. (Olivier, I don't know about your current translation structures - but I would have a go at a translation I suppose)

libervisco's picture
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Yeah, of course, it makes

Yeah, of course, it makes sense to have the site ready in a language of the magazine. Smiling

a thing's picture
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Joined: 2005-12-20
What magazine?

Should it be in a tech magazine like PCWorld or just any ordinary magazine (or newspaper)?

libervisco's picture
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It'd probably work better

It'd probably work better in a tech related magazine than in a general one, except if we could get an ad in a really very popular general public newspaper (like NY Times). That would be an exception because they can potentially make an even bigger impact.

free-zombie's picture
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getting a public newspaper

getting a public newspaper would be more expensive; I think a not-strictly-for-geek computer mag should do.

libervisco's picture
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That sounds most sensible

That sounds most sensible to me, a good middle ground.

a thing's picture
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general

I think a general publication would be better. Readers of technical things have probably heard of GNU/Linux before, and many have probably already made up their minds about it.

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Joined: 2006-03-28
It might be hard to find something to reach them all
free-zombie wrote:

getting a public newspaper would be more expensive; I think a not-strictly-for-geek computer mag should do.

I guess you're not exactly thinking about something like Computer-Bild (for those of you who are not german, that's a computer-magazine totally aimed at the common user) since it's, in my opinion, pretty uninteresting for geeks, which should also be attracted. So it should not be something the the Linux-Magazine (which could still be interesting since, as far as I know, the different national groups cooperate and this might result in an international placement [maybe]), but not also not like Computer-Bild.
Maybe we should get an ad in the Playboy? ;-) No, jokes aside, I guess it's hard to find the one magazine that attracts geeks as well as "the common user". But still, this is what we want and need (as far as I understand), because we don't only want geeks around here, we want more normal users, who ask questions and test our geekness. ;-) Because that's the way we can develop better, by thinking about problems. Our philosophical discussions here are nice, but I guess they're percentage here is much higher than of technical questions.
Maybe it would be possible to get 2 ads, one in a magazine for normal users and one in a more technical magazine which is mostly read by geeks or at least by people who are more interested than that ominous common user I'm talking about all the time. ;-)
But that of course would depend on prices I guess.

ariadacapo's picture
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Joined: 2006-07-13
cool

Hey, this sounds like a really cool idea =)
With the upcoming self-hosted translations, this looks like a feasible idea towards this summer. I don't think it's extremely effective marketing-wise, but it can surely push us up to the top, the way the NYT ad did for the GetFirefox campaign. We can have a lot of impact on the web with that.

The problem is it's expensive. Like, really expensive: we need at the very least 20 000 € (small add in a typical magazine), up to 60 000 for a 1-full-page ad in a large-scale French newspaper (Le Monde).

- I'm sure we can get that money. The whole GNU/Linux userbase is eager to be heard, we can convince them if we have the association set-up. We can even get support from Canonical and Red Hat.
- I'm not sure we can handle it. We need to be fully dedicated to it and be very well organised. It's not just a matter of spreading the news, but also of handing the money, securing the ad, making press releases... that's a full-time job for two people. We're not Mozilla yet.

So I let the idea nurture and grow and we shall see how mature and organised we are in a couple of months... but this definitely makes my heart pump like crazy :-)
Olivier.

free-zombie's picture
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Joined: 2006-03-08
actually, I was thinking

actually, I was thinking about Computer BILD ;-). Somthing like Linux Magazin is completely pointless, so are magazines like the German c't who push GNU/Linux onto the front page every now and again anyway.
Playboy is an interesting idea we'd have to be quite sure about.
Instead of a daily newspaper, we might consider something that lies around for longer. Nothing like New Scientist, some magazine that many people might have a glance at in a time span of some weeks or so,

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