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Bjwebb's picture
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Joined: 2007-03-01

Hi there. First of all, just to say what a great sight you have going here - much more user friendly than linux.org (in fact I was looking for a site like this a while before you made it). To begin with I was your standard Windows user, but now I am beginning to switch to Linux (Ubuntu if you're interested).

Great campaign with a great objective - the million dollar question is can we promote it. I was browsing around the Ubuntu forums and found some good ideas. Maybe we could try to publicise using posters and leaflets, so that we don't have any advertising costs (although a newspaper as already suggested would be the best idea). Ultimately, could we pull some people together to work on a video advert (another suggestion from Ubuntu forums) or maybe have a competition like Mozilla did for firefox.

AndrewB's picture
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Joined: 2005-12-18
Cool, welcome to nuxified

Cool, welcome to nuxified also, Bjwebb.

You have some good idea's there Laughing out loud

ariadacapo's picture
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Joined: 2006-07-13
Hi Bjwebb! Bjwebb

Hi Bjwebb!

Bjwebb wrote:

[...](in fact I was looking for a site like this a while before you made it). To begin with I was your standard Windows user[...]

me too Smiling

Posters and leaflets are part of the plan - only at this stage we're a little too busy doing some other things. Our idea (in fact, Gustavo's idea ;-)) is to have embassies. The ambassador prints out material, pays for it, and is then reimbursed in pre-agreed amounts by our association (called "GNU/Linux Matters").
Right now we have no bank account yet (and the association is barely registered), however if someone turns up with a project (designed graphics, quantified and budgeted printing) I'll be very glad to finance it. There's at least 50 to 100EUR of donations I can immediately obtain for the association. While we are getting a bank account I will keep a good'ol shoebox and transfer the money myself.
So I guess that's an open call for would-be ambassadors to get going if they have time :-)

Videos are quite possible, but IMO we'll have to be a bit bigger before we can do it. Mozilla had big prizes, 50+ employees, huge hosting capacity, enormous community when they did FirefoxFlicks - we're not there yet. (but definitely aiming at it ;-)).

I hope that's the start of a 10$ answer to the million dollar question...

Olivier.

Bjwebb's picture
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Joined: 2007-03-01
Great to see you agree with

Great to see you agree with what I'm saying, and naturally I understand that you're (or should I say we're Smiling) just starting. When I said flyers I actually meant a print at home type thing that could be organised from the one place (here) - this could always be scaled up to a proper printed initiative in the future when we have the resources.

I know there are a few places with flyers and leaflets about linux to print, but these are few and far between and we need one central place.

Bjwebb's picture
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Joined: 2007-03-01
Current promotion attempts

I was just wondering - what promotion attemtps and resources are there at the moment. We do not want unecessary competition between efforts and if resources are licensed under a free license, then we could use them ourselves.

I am thinking about starting a list.

*https://wiki.ubuntu.com/MarketingTeam

ariadacapo's picture
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Joined: 2006-07-13
(apologies for late

(apologies for late reply)

At the moment, there are no resources and no infrastructure for any such marketing. We barely have link buttons and that's it.

If you (or anyone else) wants to start something, maybe in parallel with the Ubuntu Marketing Team, I'll do my best to provide tools (hosting, wiki, SVN, etc). Do you want me to build a marketing mailing-list?

As for the licensing, of course we should make sure GGL-related material is published under free / semi-free (like some Creative Commons) licenses.

Bjwebb's picture
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Joined: 2007-03-01
I was just suggesting the

I was just suggesting the idea, but yes, its not something we could very easily do at the moment. A mailing list might be useful, but we probably need a few more people and resources first.

About the link buttons, I think they are a great idea (but I don't have a website to put them on). Are there many people using them yet, and is there anything I could do to help promote them.

Also, you may be intersted to know I added your site to this links directroy http://www.linuxlinks.com/Beginners/, hope you don't object.

ariadacapo's picture
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Joined: 2006-07-13
Thanks for the link! Link

Thanks for the link!
Link buttons are in fact very useful. They bring quite a few visits directly, and especially improve our rank in search engines. The links from Nuxified.org and PolishLinux.org are big helpers in this sense.

I am extremely interested in pushing that side of the project - we could maybe have a small "Spread GNU/Linux" organisation, where people can contribute / build upon buttons and material for flyers etc. Even some sort of a link "credits" system like SpreadFirefox does, if someone is willing to build that. Any suggestions?

A good start could be reaching to the other communities, like the Ubuntu Marketing Team, and see what we can do from that.

What I am definitely going to do is build a list of websites/communities that have projects related to GNU/Linux, and ask them if they can link to us. There are still many websites pointing to linux.org simply because they had nowhere better to link. I will do this starting in a couple of weeks approximately.

Bjwebb's picture
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Joined: 2007-03-01
The Spread GNU/Linux idea

The Spread GNU/Linux idea is a good one. If I can help in any way by contacting people etc. please let me know. As you might have guessed from my dp, I live in the UK, so if that can be of any help to you, tell me.

ariadacapo's picture
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Joined: 2006-07-13
Hehe thanks for the

Hehe thanks for the proposal.
I am a little frightened by the prospect of opening some sort of a community website for marketing material. It will take lots of time and I have no experience in doing this.
Are there plugins for Wordpress that allow registered users to share files easily? Maybe we could use this as an extension of the planet website, or even as a standalone "spreadgnulinux.org" website.

ariadacapo wrote:

What I am definitely going to do is build a list of websites/communities that have projects related to GNU/Linux, and ask them if they can link to us. There are still many websites pointing to linux.org [...]

(reply to myself) here's a list for starters ;-)

Gustavo's picture
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Joined: 2006-09-11
Hi.Why don't we do so in

Hi.

Why don't we do so in the existing planet? In the end, it's the repository of resources for GLM collaborators.

We might create the marketing section in the planet, as well as the marketing mailing list (or a web forum).

By the way, "Spread GNU/Linux" is what GetGNULinux already does. I'd suggest something like "GGL Artwork" or "GLM Artwork".

Cheers!

Bjwebb's picture
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Joined: 2007-03-01
GetGNULinux and SpreadGNULinux would have different purposes
Gustavo wrote:

By the way, "Spread GNU/Linux" is what GetGNULinux already does. I'd suggest something like "GGL Artwork" or "GLM Artwork".

I would disagree. At the moment, GetGNULinux is a site about Linux and how to get it for newbs. - which I think is right. Having a SpreadGNULinux site in addition would be useful IMO, as a place for us to co-ordinate promotion of Linux itself and the GetGNULinux site (which go hand in hand).

To sum up:
-Get GNU/Linux - inform people about Linux
-Spread GNU/Linux - co-ordinate the campaign to promote Linux

Bjwebb's picture
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Joined: 2007-03-01
Good idea?
ariadacapo wrote:

(reply to myself) here's a list for starters ;-)

I was going to say:

Quote:

The google list does seem to be a good place to start. I may soon start contacting some people, but I don't want to duplicate the work of anyone else - so if anyone does contact anyone on that list, please post on this foum (I will do the same myself).

But looking again, the list isn't terribly relevant. It doesn't really contain those people we want to contact - community sites.

ariadacapo's picture
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Joined: 2006-07-13
Bjwebb wrote: -Get
Bjwebb wrote:

-Get GNU/Linux - inform people about Linux
-Spread GNU/Linux - co-ordinate the campaign to promote Linux

I'd agree with that (it's the way the Mozilla community went) but for now it might be best to stick with extending the planet - it's more time-efficient than building and maintaining another site.
I think making an effort on link buttons and providing a whole page of them could be a good idea.
The trouble is I don't know how to effectively foster an artwork/promotion/linking community. What tools would we need? Building an extra forum (dedicated to spreading GNU/Linux) could be useful but I fear it's going to stay empty. We also need some way for members to share their files.

Hard to decide...

ariadacapo's picture
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Joined: 2006-07-13
yes!

It is fantastically relevant. There are two sides to linking:

1) Contacting community sites. In this case the list is useless. We need people from the free software world to be aware we are here; we need their help. We have to do this "manually", the SpreadFirefox community might be a good place to start.

2) Getting GGL linked to from everywhere.
* stop people being pointed to linux.org and run away
* increase our PageRank, so we are displayed in search engine results
* get visited by people who don't know what GNU/Linux is.

Don't hesitate to contact anyone, in the name of GNU/Linux Matters... post your experience here so we can learn from it. I'll start doing this very soon now.

Olivier.

Gustavo's picture
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Joined: 2006-09-11
Alright, but the planet was

Alright, but "the planet" was mainly created to coordinate such campaigns.

"Spread GNU/Linux" sounds like spreading linux itself (I'm not an English native though), which is what GGL have been doing. But now I get what you both meant, which is alright for me and I suggest to use the planet for such a coordination.

Cheers!

Gustavo's picture
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Joined: 2006-09-11
Why don't we wait until

Why don't we wait until some of the projects are ready?

ATM, GGL is very good, but it'll be great in one month or so (the German translation, the first steps website, the final translation infrastructure, the tell-a-friend tool, among other).

What do you think?

Bjwebb's picture
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Joined: 2007-03-01
Now that you have explained

Now that you have explained further, I would agree that something on the planet would be best, at least for now. If we feel we need a forum specifically for the promotion of Linux and the GGL site (as opposed to improving the content of the GetGNULinux.Org site) we could diverge into two forums on this nuxified site.

ariadacapo's picture
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Joined: 2006-07-13
Well the linking is going

Well the linking is going to take a huge amount of time. It is also crucial if we want to have a commercial activity. And unlike the switch to a different structure behind the site, it can be done little by little. I simply try to stay within my objectives for March/April and do as suggestions come up. ;-)

Gustavo's picture
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Joined: 2006-09-11