I was looking at Firefox's marketing project called Community Spotlight.
Basically it is a ploy to get users stories on their switch to Firefox and users are rewarded with a 50pound giftvoucher to spend in the mozilla store.
I know the original nuxified.com was the same kinda game plan, but people would write large novels on their transition and there was no real reward. Maybe now that nuxified is larger and has bigger opportunities, we could start this idea again. We should simplify the stories though as it should be only a couple of paragraphs long. We could choose at the end of each month the best one, then the winner receives a voucher for $teamedUpLinuxShop.
Simpler stories not only keep the reader interested, but they also make the idea of switching seem simpler.
Further ideas are welcomed!