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What I think might be wrong with the GGL-shirts

8 replies [Last post]
Joined: 2006-03-28

Yesterday it was the first time I went out with my cool GetGNULinux-shirt. But I think there's somehow something wrong with that shirt.
And I don't mean that it could be a bit bigger (or I a bit smaller), but marketing-wise.

The problem I see is that people totally unrelated to Linux might have a quick look at what the shirt says and then don't care because it's nothing funny.

People who use Linux might think "Whoa, cool! He's using Linux and shows it!", but that I also do by wearing my old Suse-shirt. ;-)

People who heard of Linux but don't use it might actually be the ones that the shirt might have the desired effect on, that they go home and check

People who have heard of Linux but don't like it will simply think you something between an idiot and a total lunatic. But that's actually something I don't care about since I have worn things that would have suggested much more advanced stages of mental instability than only a Linux-shirt.

But people who never heard of Linux will simply have no idea of what the shirt tries to tell them. So it also won't affect them.
It's like with many commercials here on TV. They show something, talk a lot of chinese and shout "yeah!". And I just go like "What the hell was that commercial about?".

To get people interested who have never heard of Linux another shirt might be better.
"Pissed off of Windows? Then get!"

libervisco's picture
Joined: 2006-05-04
I didn't wore it yet (it's

I didn't wore it yet (it's cold here to wear t-shirts, and I haven't been going out too much), but I'm definitely waiting for the first opportunity.

Now what you say seems sensible though, but it really depends.. Some people might actually be a bit curious, especially about the copyleft part on the back (cause most people heard of copyright and this is some sort of a twist of the name). Some other people may have a vague recollection of hearing about something *nux or *nix and might be curious too. You never know.

But I think you still have a good point. A bit more suggestive T-shirt content could be more effective to get people's attention.

tbuitenh's picture
Joined: 2005-12-21
I just had a nice shirt

I just had a nice shirt idea, although I'm not sure I would wear this very often:

"Ask me to install Linux"

libervisco's picture
Joined: 2006-05-04
That would be brilliant if

That would be brilliant if for example you try to make some money cleaning out people's computers of that other OS and installing GNU/Linux (something I've been pondering). At the same time it is a self-advertisement and promotion of GNU/Linux. Smiling

Gustavo's picture
Joined: 2006-09-11
It's very funny we're

It's very funny we're talking about this because I'm currently wearing it at the university! Smiling And this is the first time, by the way. I'm at the Computing Faculty, so it's not a big surprise to see people wearing Linux-related t-shirts, but some people have come to me to ask where I got the t-shirt. I hope some of them will donate us some money, at least to get a t-shirt.

Well, I think reptiler is mostly right... I agree with libervisco when he says that it depends, and the current design does get people attention (although indeed reptiler's approach would be a safe bet).

If GLM orders more t-shirts, this suggestion is definitely going to be taken into account.


PS: What about "Regain your digital freedom!"?

ariadacapo's picture
Joined: 2006-07-13
Good points. I understand

Good points. I understand the remarks about the T-shirts and quite frankly I'm not exactly sure what to do about it.
I think there are several roles one could want his/her T-shirt to play, most are conflicting:
- be elegant and sleek (as in, not turning people off at parties)
- say "I use Linux"
- recommend (that website precisely)
- saying "I'm affiliated with the GLM community"
- attract people to GNU/Linux

Ideally we could have several of them. For example, the printing we currently have is not really appropriate on the women T-shirt (just because feminine expectations for clothing are different from male expectations). Also, I'd love to have some kind of "GNU/Linux Matters" team clothing (perhaps polos or sweaters) in the future.

- T-shirts require a big investment,
- They are not profitable (margins are low, time expense is high).
So, we have to forget about it for a few months at least, since the finances of GLM are not high, we're far from sustainable, and we have more important expenses ahead (new sites and perhaps extra hosting). Sorry! ;-)
Rest assure we'll discuss it plenty more when the time comes. Thanks for your understanding,

libervisco's picture
Joined: 2006-05-04
Of course, makes sense.

Of course, makes sense. I'll still happily wear mine when I get the chance. Smiling


Gustavo's picture
Joined: 2006-09-11
I fully agree with you,

I fully agree with you, Olivier. Cheers!

Joined: 2006-03-28
I have to say that I really

I have to say that I really like the shirt. But as said, I see the above mentioned problems with it.
But anyway, it's nice shirt and a nice way to show my affiliation to GNU/Linux. And if it makes a few people aware of then this is a good thing.
Even if mostly people who also use